TouchPro Library
TouchPro Materials to Empower and Assist You
Welcome to the Library
Learn From the Experts
Here, you will find a curated collection of articles, media, public presentations, and videos, all crafted to inform, educate, and inspire. Whether you are seeking in-depth analysis, expert perspectives, or engaging visual content, the Library serves as your go-to destination for reliable information and practical tools to empower your learning and decision-making.
The Realms of Massage
The first professional massage I ever received was around 1970 in an old Russian Banya on the near-North Side of Chicago called the Luxor Baths. The clientele was a mix of the old Jewish expats who had moved to the suburbs (Nelson Algren used to hang out here) and...
Chair Massage: A foundation for fitness
While I am a big believer in making every moment a fitness moment (see Creating a Fitness Lifestyle), the reality is many people don't have even the most basic motivation to move to a healthier lifestyle. That's where chair massage fits in because it not only...
Change-ability: Mastering the Inevitable
Note: This is the fourth and last of a series of articles called “C”-ing Your Way to Success about the value of Conviction, Clarity, Consistency and Change-ability in business. The first three “C”s discussed in this series (Conviction, Clarity, Consistency) are...
Hygiene Protocol for Chair Massage
While there are probably more infectious agents on the doorknob customers touch as they enter your massage space than are on your massage chair, the public nature of chair massage makes a solid hygiene protocol essential. It is a matter both of perception and...
How Sticky is Massage?
In the world wide web, "stickiness" refers to how long you can keep a user on your website or how often you can get them to return. It is a measure of user engagement and loyalty. So how loyal and engaged, that is to say, how sticky are massage customers? Judging...
Moving Massage from Acceptability to Accessibility
For as long as people have been paying for therapeutic massage services, practitioners have feared being mistaken for prostitutes. That fear was the primary driving force that, in 1983, led the American Massage Therapy Association to re-brand “massage” into...
The Leg Problem in Chair Massage
Steve Knobles called today from North Seattle Community Acupuncture clinic. He recently started seating patients in a massage chair because it allowed easy access to their necks, backs and arms for needling and was often more comfortable than lying on a table....
Toys for Touch
Touch is far more important for childhood development than technology. I was reminded of that while reading an article in Sunday's San Francisco Chronicle about innovative local toy companies.A number of them explicitly sing the praises and benefits of tactile...
Thomas Alva Edison
The doctor of the future will give no medicine, but will instruct his patient in the care of the human frame, in diet and in the cause and prevention of disease. (1903)
Make Your Business Persistent with Consistence
Note: This is the third in a series of four articles called "C"-ing Your Way to Success about the value of Conviction, Clarity, Consistency and Change-ability in business. In a sense, consistency is the practical result of a commitment to clarity in your business....
“How often should I get a massage?”
This is one of the most common questions I hear from customers. It's an important question and the response needs to be considered carefully because the answer will set the character and tone of all future interactions with that customer. I am going to offer a...
The Commercial Viability of Massage Approaches
Laura Allen recently blogged about the reasons why some practitioners have a difficult time getting repeat customers. One section mentioned how some practitioners try to sell energy work or other non-massage techniques to people who think they are buying massage....
Subscribe
Stay Up to Date on the Latest Events and Information
