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Because Chair Massage is the most versatile style of bodywork today,
the potential markets are virtually unlimited. Chair massage practitioners
are introducing professional massage into environments barely conceived
of a generation ago. Construction sites, amusement parks, restaurants,
airports, sports arenas, car washes, as well as an incredible diversity
of workspaces have all featured Chair Massage.
Also, with the mainstreaming of massage has come the inevitable
commercialization by get-rich-quick sharks. TouchPro teaches a careful
approach to marketing massage that respects the integrity of the
work that we love to do. We show you that effective marketing doesn't
have to be manipulative or "hard sell," but is, rather,
a natural outgrowth of your own communication style and interests.
What you will learn at the Marketing
Seminar
- Learn the four "C's" of successful marketing.
- Examine dozens of ways to market your chair massage business
and evaluate the strengths and pitfalls of each.
- Determine which of the many markets will be the best ones for
you to pursue.
- Develop a clear definition of your chair massage service and
market.
- Understand details regarding pricing, discounting, scheduling,
contracts, insurance, licensing, promotion, developing leads,
making presentations, dealing with the media, maintaining quality
control, personal appearance, and much more.
What you will take home from the
Marketing Seminar
Included in the price of the Marketing Seminar are the following
support materials:
- a 200-page book, Marketing Chair Massage, prepared by
David Palmer and the TouchPro Trainers, and
- a 100-page Technical Assistance Packet of sample contracts,
proposals, brochures, screening and evaluation forms, and media
articles about chair massage businesses.
These
materials are not sold by TouchPro outside of the seminar. They
are exclusively offered as part of the training.
Who is eligible to take this seminar?
The
Marketing Seminar is only available to practitioners who have already
completed the TouchPro Technique Seminar.
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